Nathaniel Ru is the co- founder and co-CEO of Sweetgreen, a fast-rate restaurant chain that specializes in the supply of healthy, fresh and organic local foods. Nathaniel and his fellow Co-founders, Nicolas Jammet and Jonathan Neman, were classmates in an entrepreneurship class at Georgetown University.
Immediately after they graduated from college, the co-CEOs decided to establish a healthy eating restaurant in Georgetown, because they felt that the area lacked healthy eating options.
The trio has incorporated technology into their business, and most of the Sweetgreen transactions are made through the company’s website and mobile app.
Nathaniel graduated with a Bachelor’s degree in Finance from Georgetown University’s McDonough School of Business in 2007. After graduation, Nathaniel co-founded Sweetgreen, a fast-casual seasonal eatery, with their first location in the heart of Georgetown.
Today, Sweetgreen has more than 70 stores spread across the United States. The company has more than 1,700 employees, and Nathaniel considers them as a valuable asset to the firm.
Nathaniel Ru is hard working and dedicated to promoting healthy living in the society. He has partnered with other stakeholders in the healthy lifestyle industry such as fitness clubs and yoga classes, and this has led to a tremendous increase in his customer base.
Ru holds his staff in high regard, and he believes that his existing employees’ friends and family form the strongest customer base. He feels that even in the current digital era, personal marketing is still the most ideal way of growing a company’s network.
Nathaniel is a generous philanthropist, and he is committed to making a positive impact in the society through several healthy lifestyle initiatives. He has also supported several philanthropic causes through Sweetgreen.
The company hosts Sweetlife, an annual festival that attracts thousands of people and helps spread awareness on the importance of healthy living through music. In a bid to support local vegetable farmers, Sweetgreen stores keep a seasonal menu so that the farmers do not overexert their crops. Additionally, a portion of all sales proceeds made through Sweetgreen app goes to important charitable causes.
Nathaniel Ru is undoubtedly an ambitious, passionate and innovative entrepreneur. He continues to use his skills to instill a healthy living culture in the society.