Rocketship Education Services and their response to the media

Rocketship education is a system of public charter schools that serve people from disadvantaged communities. It was established in 2006 by Preston Smith and John Danner as a non-profit corporation aiming at the elimination of the achievement gap by creating strong schools models that help the students from the underserved communities achieve their goals. The basis of operation in Rocketship education model is the use of technology reinforced approaches that personalize learning to provide the students with the relevant content.

The model ensures that the content is provided at the right time, correctly, and utilizing the best method of delivering the content. The system provides parents with continuous updates by engaging them and giving them updates on their students learning. Rocketship ensures that the parents become their children’s and the community’s advocates in their entire life. With the continuous involvement of the parents, districts, other charter schools, and community organizations, Rocketship catalyzes the move to alleviate the lifetime achievement gap.

In 2012, the Rocketship Education was operating five schools that were accommodating about 450 students in average in each school. The motto of Rocketship Education is that all the students have the potential of attending a four-year college, and the journey starts from kindergarten. The students who get the services from Rocketship Education have displayed improvement and increased confidence. About 90% of them are eligible for free lunch, and more than 75 percent speak English.

In response to the media questioning the effectiveness of Rocketship Education teaching model and practices, a strong response was given by the group citing the report as unfair and with an inaccurate picture of Rocketship Education. According to the response given by Rocketship journalist Richard Whitmire, the media coverage did not make a comparison with the neighboring schools. The CEO of Rocketship Education issued a comprehensive response that brought up questions regarding the methods of designing school models. He also stated that some problems listed are just common challenges that both private and public are struggling to resolve. Rocketship Education CEO noted that the school has its system of classroom management.

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