Luiz Carlos Trabuco Cappi Sees Technological Literacy, Strong Consumption, As Keystones Of Economy

Luiz Carlos Trabuco Cappi has been a frequent driver of news in the Brazilian finance sector over the last few years. After having orchestrated the single largest acquisition in Brazilian business history, the 67 year old CEO of Bradesco, one of the largest banks in Brazil, has again grabbed the spotlight as part of ongoing management changes at his longtime workplace.

Trabuco Cappi will step down from his role as CEO and will replace outgoing chairman of the board Lazaro Brandao within the next couple of weeks. Rather than running the daily operations of the firm, in his new role, Trabuco Cappi will have more time to focus on broad strategy and long-term goals.

Technological illiteracy is a major hurdle, but it is also surmountable

Throughout his long career with Bradesco, Trabuco Cappi has always been one of the bank’s most vocal proponents of the early adoption of technology. Together with Lazaro Brandao, currently 91 years old, the two men made an unlikely duo in the proselytizing of the board and the firm’s leadership in the many benefits of technology.

Both Trabuco Cappi and Brandao were some of the first people in the country to recognize the potential that the internet gave to banks. In fact, under Brandao’s watch, Bradesco was one of the first banks in the world to implement a fully functional online banking interface, way back in the late 1990s.

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Trabuco Cappi has proven that he is equally bullish on technology of all types. This is not just true in terms of what he believes it can accomplish for his bank but also what it can do for the country of Brazil as a whole. Trabuco Cappi recently cited that more than 13 million of the bank’s 27 million customers had no access to the internet and were, for all practical purposes, technologically illiterate. While this pronouncement may have seemed harsh, it is spoken by a man who has perhaps done more than any other businessman in the country to bring the power of modern connectivity to the masses.

According to valor.com.br, Trabuco Cappi has identified the inability to use technology, either due to lack of knowledge or lack of resources, as a major challenge to both Bradesco and the country as a whole. While neither he nor Brandao came out and said it, there has been widespread speculation that the bank may be planning some kind of major intervention on behalf of those 13 million customers that do not have regular access to internet banking facilities or the web itself.

Trabuco Cappi also stated that he believes that Brazil, even with all of its chaotic political woes, continues to be an attractive investment for foreign capital. He pointed to increased investment across nearly all sectors of the economy. The Brazilian economy, Trabuco Cappi stated, has come mostly unglued from the political process. In this context, he deems this detachment of politics from the economy as a largely good thing. It means that the corruption and incompetence of the Brazilian political class cannot derail the incredible strides that company’s like Bradesco and other major players are making throughout the country, building a better future for all Brazilians and rapidly accelerating the country towards a genuinely first-world economy.

Brandao will be stepping down for the last time

For his part, Lazaro Brandao, the 91 year old chairman of the board of Bradesco, who Trabuco Cappi will be replacing, will not be taking another role with the firm. This marks the end of an incredible, productive 75-year career, over which the bank experienced some of the most spectacular growth of any company in Brazilian history.

Learn more about Luiz Carlos Trabuco Cappi: https://www.brasil247.com/pt/247/economia/321809/Trabuco-assumirá-presidência-do-conselho-do-Bradesco.htm

Doe Deere Narrates her thoughts about Life and Unconventional Journey of Lime Crime

Doe Deere is known across the world as the founder of Lime Crime, a highly successful cosmetic brand. She is also a highly successful singer and participated in many events along with her husband. While coming to her childhood, she was lucky to have grown up in multi-cultural environments as she started initial years in Russia, then moved to New York City, and currently lives in Los Angeles. She says that she was ambitious from her childhood and always wanted to be a musician which she made a reality after moving to New York. Deere admits that during her music career, she learned marketing and other aspects of creating a successful brand that helped her in setting up Lime Crime brand later. Learn more: http://limecrime.tumblr.com/

Deere says that she had an entrepreneurial mind from her childhood. She started her entrepreneurial life at the age of 13 in Russia. Those days, she sold temporary tattoos to her friends and other students at the school, which found to be novelty those days. When people found less attracted to those tattoos, initially, she wore them and made it popular, and that gave confidence for people to wear temporary tattoos on those days. Deere further states that she spent much of her young days in New York City, and she is more attracted towards it since she became an adult and achieved her dream of being a musician there. Learn more: http://www.prnewswire.com/news-releases/lime-crime-launches-mlf-velvetine-collection-for-mothers-day-300444493.html

She recollects that Deere and her husband met each other when they were working together in a New York-based music band. On those days, they understood that both of them could really work together. Deere advises every young woman to follow their heart as she believes that everyone is unique with their qualities and skills. People who rightly tune those skills blossom and achieve their highest potential. Deere says that she is a person who would like to advise people to go where they like.

While coming to Lime Crime, Deere admits that she was attracted towards bright colors from her younger days. However, it was not easy to find a quality cosmetic brand that supplies bright colors in 2008 as every cosmetic brand was focusing on the supernatural look. Due to her affection towards bright color makeups, she started making cosmetics for herself. When girls started finding it great, she started converting it to a cosmetic brand with a range of products to make them more diverse.

Doe Deere has some critical observations about makeups. She thinks that it gives freedom to herself. The confidence to express oneself without any fear of judgment. Since Deere comes from the fashion background, she feels that fashion and makeup can go together. Deere thinks that everyone expresses themselves with what they apply on their face, what they put on their body, and how do they do their hair. Deere is also focused on getting new ideas in business strategies and new lines of products for the cosmetic brand. She keeps a wonderful team that comes up with fresh and creative ideas to take the brand to greater heights – and they often push her to do great things.