You may have seen the colorful little orbs on the shelves of the checkout stand of your favorite grocery store as you wait patiently to pay for your goodies. You may have even tried one of the fruity flavors for yourself, but do you know how this magical balm became the second best selling lip balm in the country?
EOS or Evolution of Smooth products started making their debut in Walgreens, Walmart, and Target about seven years ago. Their Easter egg appearance stood out amongst the tubes of Chapstick we have seen for decades. Soon these pastel colored orbs made their way into fashion magazines and the makeup arsenals of celebrities like Kim Kardashian and Miley Cyrus, the public soon followed loving the unique colors, shape, and flavors they could not get anywhere else.
Sanjiv Mehra, EOS co-founder, and managing partner says the small startup chose to focus on creating products and distributing them versus building up information about themselves. Currently selling over 1 million units a week and projected to increase steadily to $2 billion by 2020. Specializing in natural and organic products (like this one; https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA) they have become a forerunner in the global lip care market.
In a world of cylindrical tubes of monotonous lip balms, they created a fun, delicious, easy to find in the bottom of your bag, lip care solution that the women love. You can read more about this journey to the top here.
For more info, visit Evolution of Smooth.ca.