Big news in the advertising industry as Lori Senecal recently announced on Adage that she will be retiring from the advertising industry at the end of the year, which also marks the end of her contract.
In case you aren’t familiar with the name Lori Senecal, she is a renowned name in the advertising industry. Senecal has been the Chief Executive Global Officer of Crispin, Porter & Bogusky since early 2015. Her more than impressive resume in the advertising industry makes this a big announcement. She has a history of great success in multi-national accounts and strength in data analytics. Lori Senecal has worked for the likes of companies such as Coca-Cola, Sprint, Nestle, XBox, Applebee’s, Nabisco, Weight Watchers and many more. She was also president of nationally renowned agency, McCann Ericson since 2008. In addition, she has held the position of Director for The Advertising Council.
Senecal has been recognized as being impactful in creating a “modern, global agency that is inventive, agile and collaborative, offering consistency internationally with strong local market flair.” While at CP&B, Senecal’s leadership was credited with the agency being recognized by Advertising Age as “Creativity Innovators of the Year” . Lori was also named one of four agency “Executives to Watch” in 2016. Senecal has always had a philosophy that “the best idea is boss, not the biggest title”. This attitude led to agency success, as well as major campaign awards. She is known as a pioneer when it comes to developing new advertising techniques as well as her strong work ethic.
She has been called an “advertising branding queen” as a result of her efforts and success on accounts such as Victoria Secret Pink, HomeGoods, BMW, Express and Vanguard. Senecal credits her leadership skills to her gymnastics coaching experience while in college. While she had a personal dream of being a gymnast, because of her height she chose to become a coach instead where she felt she could surely be successful. Her coaching experience helped her learn to set goals and reach them, as well as learning critical communication skills. More details can be found on Inspirery.
With the exit of Senecal will come the next generation of leadership, with Danielle Aldrich named to president of CP+B West, which includes CP+B Boulder and CP+B Los Angeles. You can visit Fast Company.